“I feel that awareness has been created; many didn’t even know about these instruments [talked about in Indus Blues],” he replied when asked what happened as a result of Indus Blues. “Collaborations have started. A group of students are doing research on these musicians and how to create a livelihood for them. Within weeks, multiple Pakistani TV channels covered Indus Blues; even Fawad Hussain Choudhry, Pakistan’s Information Minister (now federal minister of science and technology in Pakistan) tweeted about the film. Pakistani Embassy in Copenhagen also hosted an opening reception for the film.”
Jawad also thanked Zeejah Fazli of FACE Pakistan (someone who Austinites know well through his work for Pakistani musicians during SXSW), Pakistani Sufi and folk singer Arieb Azhar, who shot to fame through his Sufi song ‘Ai Husn-e-Haqeeqi Noor-e-Azal,’ and his entire team, particularly cinematographer Asmat Bashir and screenwriter Haroon Riaz.
Published in: AUSTIN South Asian (May 2019 Issue)
Date Published: May 1, 2019
Article by: Sumaiya Malik